The Closing Gap Between Passive and Active Candidates

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The pre-pandemic annual average voluntary turnover rate was made up of 31.9 million employees quitting their jobs. This year, it’s likely to jump almost 20% to 37.4 million. According to the Gartner November 2021 survey, 52% of employees said that flexible work policies will effect their decision about whether to remain or move on; 16% stated they would be willing to quit if asked to work on-site full-time, while 8% said they would quit if asked to work partially on-site.

“New employee expectations, and the availability of hybrid arrangement, will continue to fuel the rise in attrition. An individual organization with a turnover rate of 20% before the pandemic could face a turnover rate as high as 24% in 2022 and the years to come. For example, a workforce of 25,000 employees would need to prepare for an additional 1,000 voluntary departures.”

Piers Hudson, Senior Director, Gartner for HR Leaders

Tough crowd.

With the hiring and retention issue hitting hiring teams so hard, it’s tempting to wonder what the expansion rate on “hard-to-fill” positions is right now, particularly when bringing retention into the equation. With that in mind, hiring teams need to continue playing smart, looking into opportunities that may not have existed pre-pandemic, and developing new approaches.

Let’s take a look.

What Turns Passives Into Active Candidates?

Look at the numbers above again. They represent a lot of professionals in real-world jobs across industries sitting out there right now. Would you describe them as “passive”? If so, be careful when approaching any of them with a good offer, as they’ll likely bite your hand off.

Those passives have been primed for action.

To blow Ladders’ trumpet, our 7 million highly experienced, highly qualified members are identified in our database as active or passive; even though, as stated, that may not matter as much as it once did. Either way, those candidates can be reached out to very quickly through Ladders Recruiter.

Ladders Recruiter Resumes are immediately visible — and legible — on the search page, with full member contact information at your fingertips. Switching between a larger view and back to the same spot you left on the search page is a two-click thing, if needed at all.

You can sell yourself on the idea of how much pain that removes from the process.

Obviously, while this is a boon if you’re hiring for a “tough to fill” position right now, it remains a boon if you’re building a pipeline for the long-term. Passive candidates have a green light for hiring projects and should be worked into your upcoming hiring strategies.

So thinking of passive candidates as pending candidates — who just need to be reached out to in conversation —  could be an effective way of turning the tables on The Great Resignation. Even with that, there’s a lot more you can do to make the “new normal” roll up its sleeves and start working for you.

And it’s quite simple.

Mandates for Candidates? Not So Much

Mandating on-paper qualifications as a prerequisite to employment, rather than seeking-out real talent yourself, is not the right way to adapt to the new realities faced by hiring teams. The less we impose on potential candidates, the more potential you have to fill positions over the short-term and the long-term. How does that work? Easy. Just lighten up a little.

Like this.

How many “must-haves” appear in your latest job posts? If candidates don’t check all the boxes, including formal qualifications and years of experience, are they automatically filtered out from the candidate pool? Why not make the formal qualifications a “nice to have” and think harder about what those years of experience actually mean, for example?

If that thought-power doesn’t instantly hypnotize the rest of your hiring team, tests can be easily applied to the application process. These provide real-world data for yourself and your team to work from. A little “show, don’t tell” added into the hiring process doesn’t have credibility because a third party says it does, it has credibility because you watch it happen and know it does.

Making a big difference in any assessment.

You also should be willing to balance the hard and soft skills a candidate has against the core needs of the position, questioning which areas could easily be dealt with through training. This can often be the case in areas like software for team collaboration, in which successful adoption is probably not a major obstacle. 

A small investment could provide fantastic ROI for retention.


Stability Through Flexibility

If remote work is possible at your company, you’re in a good place. (Pun intended.) The numbers at the top of the article stand out in terms of how strongly employees feel about flexible work, particularly remote or hybrid options. Not to mention the fact that remote-work-mad 2021 marked the most profitable year for American corporations since post-World War II.

So there’s that.

The Great Resignation remains in power and employers playing hardball with “back to the office” mandates face a potentially serious backlash. Internationally, six-month four-day week trials are underway, with thousands of participating companies and a huge amount of anticipation about restructuring the way we all work forever. Inflexible leaders, determined to show everybody who the boss really is, could be set to become dinosaurs.

Adapt and survive, if you like. The bottom line is simple: If you’re conducting a reach out campaign to passive candidates, for a company offering flexible work options, your chances of a fast and positive response shoot up; particularly, of course, if the recipient doesn’t have flexible work options, or doesn’t have anything as tempting as what you can offer.

Investments and ROI. Again.


Over and Underlooked People

From 2020 to 2021, the number of people with disabilities in employment went up from 17.9% to 19.1%, after a drop from 19.3% in 2019, as compared to a 2020-2021 rise from 61.8% to 63.7% rise for people without a disability. According to the Centers for Disease Control and Prevention, 26% of adults in the United States have some kind of disability.

Once again, an investment in a reliable, qualified and experienced person with a disability could be another ROI boon for retention. Of course, everybody wants to make the right noises when it comes to championing people with disabilities — being patronizing always gets you applause in today’s world — but looking at what a person can offer as talent, as an expert, from a purely business perspective, could win your business a lot more.

And a remote work option is likely to give you a big boost in hiring and retaining this talent base. As an example, according to CNN, one Gabe Moses enjoys working his full-time call center shift while lying on his stomach on a mattress set on the floor of his apartment. His previous commute and long hours in an office often left him in pain and without the ability to speak.

Not good for somebody working in a call center.

There are many stories like that and others that make clear remote work isn’t a straightforward solution for every person with a disability. In less severe cases, for example, investments in special software needed to be made and many companies have risen to that challenge. Smart investments for great ROI is a recurring theme here, as it is in all business questions, and it’s highly likely to be the right answer to the hiring and retention question.

So who are the underlooked people?

They’re the people working in the companies you’re hiring for. Here’s the problem: People settle into a role, the boss is happy, everybody is happy. The person becomes that role. When it comes time to look for somebody higher up the ladder, the hiring team automatically looks outward, for that perfect fit, that shiny new expert.

And the person who knows the job inside out is invisible. Even though they’re supremely aware of all the inner quirks and idiosyncrasies of bosses, teams, systems, the flow, the go-to people, the stay-away-from people, the whole damn thing — making it much smarter to move such a person up and hire from outside for the position just vacated.

Or scratch your head when that person quits.

Never Mind the Gap

Given that we’ve all had a gap of some sort forced into our lives over the last two years, employment gaps are pretty much meaningless right now.

Gaps in resumes are abundant today. This is partly because many older, experienced professionals went into forced retirement during the pandemic. Many will return, if the incentives are right. And if hiring teams need reliable, experienced experts, not being a sap about a gap makes sense. Forced retirement aside, people were let go or furloughed left, right and center over the last two years, so let it slide.

Goodbye, gaps.

Wait — that’s the second gap closed in this article so far.

Something must be working.