Promoted Job Posts and Why They Work

Image showing a huge advertising screen in a public place.

Before we get into job post promotion, let’s think about what promotion means:

pro·​mo·​tion | \ prə-ˈmō-shən

1 : the act or fact of being raised in position or rank: PREFERMENT

2 : the act of furthering the growth or development of something

Although the Merriam-Webster dictionary is unconnected to Ladders, we have to hand it to them for inadvertently describing Ladders’ job post promotion so well.

Everybody loves a promotion.

Promotion says Status. Achievement. Special. Important. Desirable. Someone or something promoted moves up in the hierarchy, bathed in a spotlight.

What’s not to like?

A job post promotion with Ladders is no different.

Let’s break that down into facts and figures.

Promoted Job Posts – Facts & Figures

More Job Views 

Promoted jobs feature at the top of search results related to the role, resulting in over 

15x more views than a non-promoted post.

A single role can be promoted for up to 8 weeks, ensuring a high level of attention from relevant candidates among our pool of

10 million users.

More Job Applies 

Cutting through the noise with fine targeting to experts ensures that the busiest, most in-demand candidates see your post first. 

On average, promoted job posts attract

8x more applicants than non-promoted job posts.

Faster Candidate Hires 

Members and recruiters provide custom compensation information, to ensure a job match and cut down on wasted time.

Promoted job posts are shown only to candidates that match the specific role, ensuring that your applies are coming from qualified candidates with relevant experience.

Job Candidates Who Count

Yes, the internet made job applications super simple and life for busy recruiters anything but.

Also, in a downturn, the number of enthusiastic amateurs competing with qualified experts can create endless sifting and sorting of applications.

And ATS systems can only do so much to help.

Back to Ladders and its members

10 million users pre-assessed and targeted as active or passive job seekers to answer recruiter long term or short term needs.

15 years’ experience on average — no enthusiastic amateurs targeted, just professionals.

 92% with a bachelors degree; 45% with a master’s degree — educated and proactive.

44 high-end candidates on average response — a recruiter shortlist based on success.

$154K median member income — expertise meets achievement meets results.

24 hours — post and promote fast for optimized turnaround and high-end expertise.

And like any job post targeted directly through Ladders, the recruiter promoted post appears on site as a highlighted Easy Apply — an added attraction for busy professionals.

Promoted job posts also offer the additional option of linking the post direct to the company page, for added ease in controlling and processing applications.

Creating an XML job feed for synchronized efficiency and less heavy-lifting is also an easy option.

With an XML feed, each time a new job post is added to your system, it’ll be automatically added to Ladders, too, for flawless targeting of high-end candidates.

And when it closes, the post will be automatically removed. Easy.

Recruiting Results — Targeted Job Post Options

Of all recruiter marketing tactics, promoting highly targeted jobs to an audience of experts in a downturn makes the most sense all round.

Ladders Promoted Job Posts are just one more reason to use Ladders Recruiter to find your next $100K-$500K+ hire fast.

Still, Ladders also helps well-educated, ambitious up-and-comers, so if you’re targeting young talent in the $80K-$100K range, Ladders is an ideal option.

Give your critical roles a promotion and just watch them work for you.

After all, encouraging hard work and expertise is always an ROI winner.

Raising the Question? 82% of Professionals Say They Deserve a Raise Next Year

A new research study from Ladders reveals that 82% of high-earning professionals surveyed believe they deserve a raise next year, but only 25% asked for one in the past year — which raises interesting questions about raises, promotions, and how professionals go about getting them.

With the Great Recession a decade in the rearview mirror, America’s top professionals are feeling more confident in their abilities, and their worthiness for additional compensation. But they still aren’t asking for it.

82% of respondents agreed that they deserved a raise next year, while only 25% had asked for a raise in the past 12 months. Nonetheless, approximately two-thirds of survey participants indicated that they had received a raise in the past year.

Almost half of respondents settled for a meager raise of 3% or less in the past year, while only 8% reported a 15% or greater increase from their employer.

Promotions are coming much faster in the modern era, with almost a quarter of respondents indicating they had been promoted with less than 12 months on the job. An additional 23% indicated it took them leaving their employer to get promoted.

Ladders professionals responded to the following:

“I deserve a raise next year”:

Strongly agree45%
Agree37%
Neutral18%
Disagree 0%
Strongly disagree 0%

“I asked for a raise in the past year”:

Yes 25%
No 75%

“I received a raise in the past year”:

Yes 65%
No 35%

“My most recent raise was”:

0%-3%49%
4%-6%20%
7%-9%7%
10%-15%12%
Greater than 15%8%
Other4%

“I deserve a promotion next year”:

Strongly agree25%
Agree25%
Neutral43%
Disagree4%
Strongly disagree3%

“For my most recent promotion, I was promoted after __ months on the job”:

Less than 12 months24%
13-24 months22%
25-36 months11%
37-48 months5%
4 years or longer15%
I changed companies to get my promotion23%

Methodology
Ladders, Inc. research study conducted October 20th to October 27th, 2019 among the members of the Ladders professional community. 1,233 responses were recorded. Gender distribution was 75% male, 25% female. Average annual compensation of respondents was $148,000.